Louis Vuitton Ruling Could Mean Serious Consequences for Google Adwords

And the most recent case involves Luxury goods maker - Louis Vuitton.
Adwords users were advertising for fake Louis Vuitton goods like handbags using Google Sponsored Links. Topping the list for Louis Vuitton are "handbag knock-offs" and "purse knock-offs." The French company didn't like this, sued Google directly over the issue and even won the ruling in a Paris Court.
Three lawsuits related to Adwords in a span of just one month ? It may be something to really worry about for Google because most the revenue generated by Google is via advertising.
Though they say that their trademark policy prevents bids on other people's registered trademarks, it may not be easy to implement as it sounds. How do you compile the data from various countries ?
I think the whole Adwords Advertising model is under huge pressure and Google may have to act real fast to come with an acceptable solution that prevents future copyright violation lawsuits.
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