Microsoft sues Google Adwords Customer

Microsoft is clearly not impressed with the whole idea and they have sued a Google Adwords user, Seth Traub, who employed a similar approach to sell Spyware Cleaner software which Microsoft alleges is a spyware itself.
Traub ran ads, using Google's AdWords program to create an advertising link reading "Microsoft AntiSpyware." It was displayed when users searched for terms like "Microsoft spyware cleaner," or "Microsoft antispyware." Traub's ads earned him 75 percent of the $49.95 unsuspecting users would spend to purchase a copy of Spyware Cleaner.
Beside keywords, there's another deceptive URL method employed by Adwords customers to attract more visitors to their sites:
Now, you are more like to click an ad if the display URL is of a popular website. Spammers and Adwords Arbitragers know this even better.
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